MARS >   etd @ Mason (Electronic Theses and Dissertations) >   College of Humanities and Social Sciences >

Please use this identifier to cite or link to this item:

Title: Multimodal Analysis as a Framework for Studying Social Movement Rhetoric: A Comparison of Theoretical Perspectives on the Counterpublic Discourse of Occupy Wall Street and WikiLeaks
Author(s): DeLaCruz, Lauren
Advisor(s): Eyman, Douglas
Keywords: social movement
public sphere
Occupy Wall Street
Issue Date: 18-Jun-2012
Abstract: This thesis argues that we should adopt a theory of social movement that is based in rhetorical principles—one that accepts social movement as changes to a set of meanings, or ideology. Instead of focusing primarily or exclusively on the resources and leadership of organizations, this thesis argues that we should study the discourse of counterpublics—the entities involved in social movement activities. By critiquing and expanding upon DeLuca’s work on image events, this thesis argues that we should examine the entire process that counterpublic discourse goes through—production, dissemination, and circulation—from a multimodal perspective. This thesis identifies Occupy Wall Street and WikiLeaks ix as counterpublics and examines each discourse from three perspectives— traditional, image event, and multimodal—in order to demonstrate the strengths of a multimodal theoretical framework.
Degree: Masters in English
Type: Thesis
Appears in Collections:College of Humanities and Social Sciences

Files in This Item:

File Description SizeFormat
DeLaCruz_thesis_2012.pdf2.04 MBAdobe PDFView/Open

Items in MARS are protected by copyright, with all rights reserved, unless otherwise indicated.


University Libraries |  Feedback