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Please use this identifier to cite or link to this item: http://hdl.handle.net/1920/7894

Title: Multimodal Analysis as a Framework for Studying Social Movement Rhetoric: A Comparison of Theoretical Perspectives on the Counterpublic Discourse of Occupy Wall Street and WikiLeaks
Author(s): DeLaCruz, Lauren
Advisor(s): Eyman, Douglas
Keywords: social movement
rhetoric
public sphere
multimodality
WikiLeaks
Occupy Wall Street
Issue Date: 18-Jun-2012
Abstract: This thesis argues that we should adopt a theory of social movement that is based in rhetorical principles—one that accepts social movement as changes to a set of meanings, or ideology. Instead of focusing primarily or exclusively on the resources and leadership of organizations, this thesis argues that we should study the discourse of counterpublics—the entities involved in social movement activities. By critiquing and expanding upon DeLuca’s work on image events, this thesis argues that we should examine the entire process that counterpublic discourse goes through—production, dissemination, and circulation—from a multimodal perspective. This thesis identifies Occupy Wall Street and WikiLeaks ix as counterpublics and examines each discourse from three perspectives— traditional, image event, and multimodal—in order to demonstrate the strengths of a multimodal theoretical framework.
Degree: Masters in English
Type: Thesis
URI: http://hdl.handle.net/1920/7894
Appears in Collections:College of Humanities and Social Sciences

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